SendGrid + Coeffection
Sync CRM audiences to SendGrid contact lists and deliver email campaigns at scale via the SendGrid API. Real-time event webhooks push delivery, open, click, bounce, and unsubscribe data back to contact records for complete visibility.
Everything you get with SendGrid
5 powerful features, seamlessly integrated
Contact List Sync
Push Smart List segments to SendGrid contact lists with automatic field mapping. Lists stay in sync as Smart List membership changes over time.
Email Delivery via API
Send marketing and transactional emails through the SendGrid API with high deliverability. Supports dynamic templates and personalization with CRM data.
Event Webhooks
Receive real-time delivery, open, click, bounce, spam report, and unsubscribe events via webhooks. Events are logged on the corresponding CRM contact timeline.
Bounce & Suppression Management
Hard bounces, spam complaints, and unsubscribes from SendGrid are automatically synced to CRM contact records to maintain list hygiene and compliance.
Engagement Analytics
View per-contact and per-campaign engagement metrics — open rates, click-through rates, and delivery stats — directly within Coeffection dashboards.
Setup in minutes
Bring your own API key — connect and go
- 1
Go to sendgrid.com and create a free or paid SendGrid account.
- 2
Complete sender authentication by verifying your sending domain or single sender address.
- 3
Navigate to Settings > API Keys and generate a new API key with full access to Marketing and Mail Send.
- 4
Return to Coeffection, click Connect on this card, and paste your SendGrid API key.
- 5
Configure the webhook URL provided by Coeffection in SendGrid under Settings > Mail Settings > Event Webhooks.
- 6
Push a Smart List segment to SendGrid to create a contact list and begin sending campaigns.
Bring Your Own API Key
Connect SendGrid using your own account and credentials. No middleman, no markup — you maintain full control and ownership of your integration.
Paste your API key from the provider dashboard. Keys are encrypted at rest and never leave your tenant.
Your Keys, Your Control
Credentials never leave your tenant. Encrypted at rest with AES-256.
Zero Markup
Pay the provider directly at their published rates. No Coeffection surcharge.
Enterprise Security
SOC 2 compliant credential storage with automatic key rotation support.
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